Raise the Bar

Raise the Bar

The platform for untapped talent.

We are Beer

We Are Beer

Our festivals began as a showcase for some of the world’s most exciting breweries, all brought together in one place for beer lovers to enjoy. Since the first event in London in 2013, the family has grown to include Edinburgh Craft Beer Festival, Bristol Craft Beer Festival, Beer Central in Birmingham and our newest festival Manchester Craft Beer Festival. Each festival brings its own unique line-up of beers, music and food to thousands of people over one weekend. Last year, we saw over 30,000 people through the doors across our five festivals.

Since the very beginning, we’ve worked with emerging breweries to spread the word about their amazing beers. From Beavertown to Verdant, we’ve worked hard to be a platform for talented brewers all over the world, and today, many established craft breweries approach us to help them launch their products into new markets through our festivals.

In 2021 we worked with Pastore, Beak, Alpha Delta, Attic and Bullhouse showcasing their beer across the nation, providing them that all-important platform.

Raise The Bar is back, and we want you.


Raise the Bar is a national competition looking for the best new breweries in the UK. You send us your beer samples, our panel of expert judges will taste them, and we choose four winners. These four winners will go on to pour alongside the industry’s best at Beer Central, Bristol, Glasgow, Manchester and London Craft Beer Festivals. We’re sure you’ll agree, this is a great opportunity.

But don’t just take our word for it. Here’s what previous Raise the Bar winners had to say about their experiences…

Turning Point

We're always super proud to showcase our beers, but to get the call that we'd won was something else entirely! We were following the Instagram posts of the judges quite closely so knew there was some tough competition.

Send beer you're proud of. It's also clear that the competition was based on quality of style, not just sending the most heavily hopped IPA or sweetest stout. The judges were clearly looking for something more refined and balanced. If you've made a great table beer, lager... be confident in your brewing and send those.


Winning Raise the Bar was a massive boost for Pastore, in getting our brand and beers out in front of knowledgeable drinkers in some of the country's biggest craft cities, and in making us part of the craft beer conversation. And as if that wasn't enough, it was a such a pleasure getting to know the WeAreBeer team.

The Judges

How to Enter

1. Be a brewery that has brewed commercially for less than three years.

2. Fill out the entry form (click the button below), and we'll provide an address to send the beers to.

3. The panel of judges will taste the beers.

4. Four breweries will be invited to attend all five of our festivals, and be a press and social media feature for each event.

The closing date for entries is 20 April 2022.

Entries are now closed

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Raise the Bar

Raise the Bar

The platform for untapped talent.

We are Beer


We’re looking for new breweries with something extraordinary to offer. The UK's brewing sector is becoming more and more crowded, but we want this to be a platform and shine a light on those who are at the start of something incredible.

We’re looking for applicants who have been brewing commercially for less than three years. Tell us a bit about yourself and your vision, send us beers that really tell your story, and you could be pouring your beers at five of the country's best craft beer festivals this summer.

In 2021, we sold a total of over thirty thousand tickets across all five of our festivals, all of whom are crazy about discovering the next big thing. This year, we’re expecting to exceed thirty-five thousand people. That’s thirty-five thousand potential customers, drinking your beer, and telling everyone they know about it.

Unity Brewing Co.

We exhibited at all three of the We Are Beer festivals in 2018 and thoroughly enjoyed them all. From a Brewer’s perspective, it was an excellent opportunity to network with like minded industry peers from around the world both at the festivals and at the post festival events in local bars.

Vault City

The exposure to all the areas of the UK where we would never have been able to reach by ourselves at such an early stage. It was also amazing to be able to mix with other brewers who could give us tonnes of great advice.

Jenn Merrick

Former head brewer at Beavertown and founder of community brewing project, Earth Station, Jenn is now managing director at Big Smoke Brew Co. Jenn brings a wealth of expertise and industry experience to the table.



We Are Beer founder and all-round craft beer expert.


Natalya Watson

The first (and only) woman in the UK qualified as both Beer Sommelier & Advanced Cicerone®, Natalya possesses an expert level of beer knowledge on styles, service, beer flavours and the brewing process. Her debut book, Beer: Taste the Evolution in 50 Styles, was published by Kyle Books in March 2020. Learn more about beer through her Virtual Beer School at:


Jonny Garrett

Jonny Garrett is the founder of Youtube’s Craft Beer Channel, staff writer at Good Beer Hunting and author of three books, with this most recent titled ‘A Year in Beer’. He won British Beer Writer of the Year in 2019 and most recently won Best Beer Broadcaster in 2021.



Jaega is the head brewer at Wild Card Brewery and won Brewer of the Year in 2018. She is a beer sommelier and international beer judge. Jaega is also a presenter at BBC Food Programme, The Wine Show, and most recently presented alongside James Blunt on Beer Masters.



Head Brewer and one half of Hackney Brewery’s founding duo. Jon’s defined Hackney’s reputation through years of experimentation & collaboration, along with his strong connections to the New York beer scene