Raise the Bar

Raise the Bar

The platform for untapped talent.

We are Beer
in partnership with:

We Are Beer

Our festivals began as a showcase for some of the world’s most exciting breweries, all brought together in one place for beer lovers to enjoy. Since the first event in London in 2013, the family has grown to include Edinburgh Craft Beer Festival and Bristol Craft Beer Festival, each bringing their own unique line-up of beers, music and food to thousands of people over one weekend. Last year saw over 17,000 people through the doors across our three festivals.

Since the very beginning, we’ve worked with emerging breweries to spread the word about their amazing beers. From Beavertown to Verdant, we’ve worked hard to be a platform for talented brewers all over the world, and today, many established craft breweries approach us to help them launch their products into new markets through our festivals. In 2018 we worked with BOXCAR, Burnt Mill Brewery, Unity Brewing Co, and West by Three Brewing Co, showcasing their beer across the nation, providing them that all-important platform.

Raise The Bar is back, and we want you.


Raise the Bar is a national competition looking for the best new breweries in the UK. You send us your beer samples, our panel of expert judges will taste them, and we choose four winners. These four winners will go on to pour alongside the industry’s best at London, Edinburgh and Bristol Craft Beer Festivals.

“We exhibited at all three of the We Are Beer festivals this year and thoroughly enjoyed them all. From a Brewer’s perspective, it was an excellent opportunity to network with likeminded industry peers from around the world both at the festivals and at the post festival events in local bars." - Unity Brewing Co.


iZettle will offer each winning brewery a full iZettle iPad POS system for their taproom, including an iPad and stand, card reader, cash drawer and receipt printer, and will also provide all entrants with 50% off the license fee on their premium POS software, including a heavily discounted transaction fee of 1.25% across all card types*.

*Software subscription prize shall be subject to being an ongoing active payments user. Hardware prize is subject to activating an account. The winning breweries will need to complete the onboarding and KYC process as an iZettle merchant and will be subject to iZettle’s Terms and Conditions.

The Judges

How to Enter

1. Be a brewery that's less than two years old.

2. Fill out the entry form (click the button below), and we'll provide an address to send the beers to.

3. The panel of judges will taste the beers.

4. Four breweries will attend all three of our festivals, and be a press and social media feature for each event.

The closing date for entries is 10 March 2019.

Entries are now closed

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Raise the Bar

Raise the Bar

The platform for untapped talent.

We are Beer
in partnership with:


We’re looking for new breweries with something extraordinary to offer. The UK's brewing sector is becoming more and more crowded, but we want this to be a platform and shine a light on those who are at the start of something incredible.

If you've been brewing commercially for less than two years, we want to hear from you. Tell us a bit about yourself and your vision, send us 3 or 4 beers that really tell your story, and you could be pouring your beers at three of the country's best craft beer festivals this summer.

In 2018, we sold a total of over 17 thousand tickets across all three of our festivals, all of whom are crazy about discovering the next big thing. This year, we’re expecting to exceed 20 thousand people. 20 thousand potential customers, drinking your beer, and telling everyone they know about it.


In 2018, We Are Beer worked with Beer52 – the UK’s leading craft beer discovery club – to bring the first cohort of Raise The Bar breweries to a thirsty public. A total of 12 different beers, brewed with last year’s winners, were sent out to Beer52 members around the UK, and their inspiring stories told in the pages of Ferment magazine.

This year, the collaboration is set to be even more ambitious. Beer52 will invite the competition winners to brew their beers on a full commercial scale at the world-renowned Brouwerij De Proef (home of the likes of Mikkeller and Omnipollo) for the club’s 70,000 members. The winners will also have access to invaluable feedback from the club’s experienced, beer-loving members, on elements including design, style, taste. Beer52 and We Are Beer are excited to collaborate on this ground-breaking competition for a second year, and look forward to bringing the most exciting new breweries to the doors of the world’s most adventurous beer drinkers.

Jenn Merrick

Former head brewer at Beavertown and founder of new community brewery project, Earth Station, Jenn brings a wealth of expertise and industry experience to the table.



An award-winning beer writer and photographer, beer judge, and podcaster, Matt knows a thing or two about great beer.



We Are Beer founder and all-round craft beer expert.



Beer Sommelier and International Beer Judge. Jaega is the Head Brewer of Wild Card Brewery and is the British Guild of Beer Writers 'Brewer of the Year'.



Beer52's resident beer buyer, the man behind what goes in the box.



Editor of Ferment - UK's no.1 craft beer magazine.